Had to get on here and talk about a show I watched today on CNBC. The show was entitled "The Oprah Effect". It was talking about the effect Oprah Winfrey has on businesses. For many of the business that were featured, they all gained extreme after being featured on The Oprah Show. Many were either noted as one of Oprah's favorite things or were invited guests of the show to promote their products. One company, Carol's Daughter (a fragrance company) which appeared on Oprah grew from a 2 million dollar a year business to a 20 million dollar a year business with Jada Pinkett Smith, Mary J. Blige as spokes models and Jay-Z and Beyonce as investors. They are also in the process of beginning international business.
The next company featured was We Take the Cake. A mail order bakery on the verge of bankruptcy until they received a call from Oprah producers to appear on the show as one of Oprah's favorite things. Within minutes of appearing on the show, the phones of the bakery were ringing non stop and the servers and website crashed. They had over 10,000 orders in a week.
So how serious is the Oprah effect. Does it really exist. Can it happen to anyone. If you had a chance to pitch a idea to Oprah, how do you think it would change your life. Would you even be ready? For the people I saw on this show, they had no idea how fast their business was going to grow and they weren't ready. But they are very happy now. All thanks to 1 person. What an influence. Everybody knows how much I love Oprah so I believe. Then again, we should all know the power of Oprah because she was the first person to endorse Barack Obama. And you see how that turned out. You can check out this show for yourself at http://www.opraheffect.cnbc.com/ Holla.
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